Effortlessly debug and test your website's data tracking with Analyzify's in-depth tutorials.

Option 1: Ask from expert team in app

Once you complete the onboarding form, you will be redirected to the validation phase.

Here, you can submit your validation request, and our expert team will handle it for you.

Option 2: Do-it-yourself

Alternatively, you can debug your events yourself. Follow these step-by-step tutorial to set up Analytics Debugger and test GA4 events:

Step 1-6: Analytics Debugger Setup

Step 1

Download Analytics Debugger

Download the Analytics Debugger extension from the Chrome Web Store.

Step 2

Open Inspect Page

Go to your store's website, right-click on an empty space, and press "Inspect."

Step 3

Open Analytics Debugger

Navigate to the Analytics Debugger tool on the right tab and click "Start Debugging."

Step 4

Click on the plus icon

Then click on the plus icon to add the GA4 vendor.

Step 5

Add GA4 Vendor

From the settings page, choose GA4 vendor by clicking the plus icon, apply changes, and wait for the tool to be refreshed.

Step 6

Check Event Parameters

The GA4 vendor allows you to see the events triggered in the debugger tool. To understand whether the events are coming from Analyzify or not, you can look at the event parameters.

PS. If you're Advanced Setup user, you should see analyzify_source = "advanced" here.

🚨IMPORTANT NOTE

For Lightweight Setups:

Proceed directly to Step 8. This section is crucial for verifying the proper function of your setup.

For Advanced Setups:

Initially, review the instructions in Step 7 to check your dataLayer integrations. After ensuring your dataLayer events are working properly with the checks in Step 7, please follow the steps in Step 8 to ensure everything is functioning correctly.

Step 7: Check Events in GTM/GTAG

Advanced integration users can debug the following events from the GTM/GTAG section to ensure the dataLayer is working properly.

Check these events if you're using Advanced Setup:

Step 7.1

Check sh_info event

The first event you should see once you load the page is sh_info You should be able to see this event on all pages of your store.

Step 7.2

Check ee_view_item_list event

Now go to a collection page and see if the ee_view_item_list event is triggered at the GTM/GTAG tab.

Step 7.3

Check ee_view_item event

Then, navigate to a product page and check if the ee_view_item event is triggered at GTM/GTAG tab.

Step 7.4

Check ee_add_to_cart event

To see if the ee_add_to_cart event is triggered, you can add a product to your cart.

Step 7.5

Check ee_view_cart event

By going to your cart, you can check that the ee_view_cart event is triggered.

Step 7.6

Check ee_begin_checkout event

Finally, you begin checkout and observe whether the ee_begin_checkout event is triggered or not at the GTM/GTAG tab.

Step 8: Check Events in GA4

Now, let's check the GA4 section to see which events are properly sent by visiting the pages of a store one by one.

There will be a slight difference in the event parameters for Advanced and Lightweight integrations. Please keep in mind the below-mentioned points:

Advanced Integrations

For page_view events: Requests containing the user_type parameter and the implementation parameters(App Embed setups after v3.2) are being sent by Analyzify.

Advanced - page_view event

Other events: In addition to the above parameters, the analyzify_source parameter is also included.

Advanced - Other Events

Lightweight Integrations

All events: In the LW setup, it is sufficient for you to check the analyzify_integration parameter for all events.

Lightweight - All Events

Step 8.1

Check page_view event

When you debug your store, the first event you should see once you load the page is page_view. You should be able to see this event on all pages of your store.

Step 8.2

Check view_item_list event

Then you can move on and go to a collection page and see if the view_item_list event is triggered here.

Step 8.3

Check view_item event

You can navigate to a product page and see if the view_item event is triggered.

Step 8.4

Check add_to_cart event

You can add a product to your cart and check if the add_to_cart event is triggered.

Step 8.5

Check view_cart event

You can check that the view_cart event is triggered by going to your cart.

Step 8.6

Check begin_checkout event

Finally, you should initiate the checkout process and observe whether the begin_checkout event is triggered or not.

Step 8.7: Check Purchase Event

Firstly, you need to create a 100% discount code including Shipping through the Shopify interface and complete a purchase.

Create discount code in Shopify

Info: You can expect about a 80% accuracy rate for purchases made through the Online Store, excluding GDPR setups.

Now, please complete your purchase using the coupon code you created through the Shopify interface. During this process, please do not close the Analytics Debugger extension and the Dev Tools page that you activated via Inspect > Dev Tools .

Otherwise, you may need to redo the purchase process.

Note: Both LW and Advanced users will follow the same steps. However, Advanced integration users should only see analyzify_source as advanced in event parameters.

Purchase event test

Step 9: Debug Google Ads Conversions

Here are the steps to follow when debugging Google Ads Conversions:

Step 9.1

Download Tag Assistant Legacy

Download the Tag Assistant Legacy extension from the Chrome Web Store.

Step 9.2

Enable Tag Assistant

Navigate to your store, turn on Tag Assistant Legacy and click on the “Enable” button.

Step 9.3

Check Product Detail Label

After refreshing the page, view a product page and check if the Conversion Label matches the Product Detail Label in the Google Ads Conversion Tracking tag.

Step 9.4

Check Add to Cart Label

Add a product to the cart and check if the Conversion Label matches the Add to Cart Label in the Google Ads Conversion Tracking tag.

Step 9.5

Check Begin Checkout Label

Initiate the checkout and check if the Conversion Label matches the Begin Checkout Label in the Google Ads Conversion Tracking tag.

Option 3: Chrome Extension (Soon 🎉)

Our team is developing the Analyzify Chrome Extension; stay tuned!