When managing an online store on Shopify, it's important to have accurate financial insights. This includes understanding how taxes, shipping costs, and other fees impact your total revenue.

If you're using Google Ads or Bing Ads, you might want to see only the actual revenue figures, excluding tax or shipping information.

Here's how you can adjust your settings in Shopify to achieve this:

Step 1

Access Shopify Settings

First, log in to your Shopify account. Once you're on the dashboard, navigate to the bottom left corner and click on 'Settings'.

Step 2

Go to Checkout

In the 'Settings' menu, look for the 'Checkout' option. Click on it, and then scroll down to find the 'Order Status Page' section.

Step 3

Edit Additional Codes

On the 'Order Status Page', you'll find a section for 'Additional Scripts'. Here, you need to look for a specific code snippet: total_value_format.

Tipp: You can quickly find it by using the Ctrl + F search function in your browser and typing total_value_format.

Step 4

Choose the Right Parameter

The total_value_format snippet corresponds to different parameters that determine what values are included in your total revenue figure. You have several options:

tax_only: This setting will subtract only the tax value from the total revenue.
shipping_only: This setting will subtract only the shipping cost from the total revenue.
tax_shipping: This will subtract both tax and shipping costs from the total revenue.
none: No values will be subtracted; the total revenue reported will include everything.

Step 5

Make the Changes and Save

Once you decide which parameter suits your needs (for example, tax_shipping), modify the total_value_format snippet accordingly.

The result should look like this: total_value_format:'tax_shipping'.

After making this change, make sure to save your settings.

Conclusion

By customizing the total_value_format in your Shopify settings, you can ensure that the revenue figures you see in Google Ads or Bing Ads reflect only the actual revenue, excluding taxes and shipping costs.

This adjustment can help you get a more useful sight of your store's financial performance and make more informed decisions about your advertising and marketing strategies.