If you have completed your Analyzify setup, including the Google Ads Conversions, this tutorial is for you to test and make sure the tag is working perfectly.
At first, we will visit the Google Ads Conversions screens to see if the data is coming there as expected. Later on, we will check if everything is in place, and then we will validate the data through Google Ads.
Validation Conversions Through Google Ads
Follow the steps in this link to understand when was the last time the Google Ads conversion tracking tag had been triggered.
According to the validation steps in the link, if you aren't seeing the “Last Seen:” time correctly, then you should follow the steps below to double-check your setup.
Double-Check Your Setup
Follow the steps below if you saw a problem with your data during the conversion health check.
Check Your GTM Code Snippet on Shopify
The Google Tag Manager code snippet should be placed on your "thank you" page. Go to Shopify's "Admin" page > "Settings" > "Additional Scripts" > "Order status page"
If the snippet is not there, re-process your Analyzify setup or contact our support team.
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Notes:
- The code block might not be visible at the top of the scripts. Please scroll down and make sure it is there.
- For Shopify Plus stores , the code snippet can also be placed in the theme files, which could either be in the “checkout.liquid” or the “analyzify-gtm-checkout.liquid” file.
Log in to GTM
Log in to your Google Tag Manager account and select a container.
Go to Tags
Click on "Tags" on the left-side menu.
Check Your Conversion Tags
Find the following tags and make sure they are not paused: "Google Ads Conversion Linker", "Google Ads - Event - Purchase", "Google Ads - Conversion - Purchase". These tags should NOT be in a paused condition.
Make Sure the Tags Are Active
Make sure the GTM container is PUBLISHED and ACTIVE.
Go to Folders
Click on “Folders” on the left-side menu.
Click Settings and User Values
Click on "#00 - Setting and User Values."
Find the Constant
Find the constants that include your Google Ads Conversion ID and Label.
Check the Constants
Click on each of them and make sure your Conversion ID and Label are placed there.
If they are not there or the values are incorrect - just update them with the correct ones, then SAVE and publish the changes.
- You can follow this tutorial to find your Conversion ID and Label.
- If you don't have conversion labels, you can follow this tutorial to create new ones.
Conclusion: If everything looks just like on the steps above but your conversion tracking is still not accurate - contact our support team and our experts will take a look at your setup. Remember, data will never be 100% accurate for various reasons. Click here to learn more about data inaccuracy.