Google Analytics tracking IDs are unique identifiers that allow you to track website traffic, user behavior, and other important metrics related to your website's performance.

In Google Analytics 4, the measurement ID (formerly known as tracking ID) allows data to be collected when inserted into a website.

Here's a quick guide on where to look to find your Google Analytics 4 measurement ID (tracking ID):

Step 1

Find Data Streams

Go to "Admin" and find "Data Streams" under the Property Settings. If you don't see the "Data Streams" on this section, then it means you are not on your Google Analytics 4 property. Make sure to switch.

Step 2

Click Data Stream

Then click on your data stream.

Step 3

Copy Your GA4 Measurement ID

Here is your Measurement ID!