Google Analytics has a great data sharing connection with Google Ads and Google Search Console. Follow the steps below to get the best out of it.
Step 1
Log in to Google Analytics
Log in to your Google Analytics account and head to "Admin". Make sure that you are on your GA4 property.
Step 2
Find Your Google Ads
Find "Google Ads Linking" under "Product Linking" and click on it.
Step 3
Link Your Accounts
Click on "Link".
Step 4
Choose Your Google Ads Account
Click on "Choose Google Ads accounts".
Step 5
Select Account
Select the Google Ads account you want to link (1) and click "Confirm" (2).
Step 6
Submit
Click "Next", "Next" again and "Submit".
Step 7
Link Your Search Console
Go back to the "Admin" console and select "Search Console Linking" (1) under the "Product Linking" menu. Then click "Link" (2).
Step 8
Choose Accounts
Click on "Choose Accounts". Select your search console account and submit the changes.
