🚨 IMPORTANT UPDATE: Google has already replaced Universal Analytics (UA) with Google Analytics 4 (GA4) as the latest version. Therefore, sections related to UA are no longer valid. We recommend you to check out our complete guide on Shopify & GA4 integration:

Shopify Google Analytics 4 (GA4) Guidebook

Step 1

Step 2

New Conversion Action

Click the "New Conversion Action".

Step 3

Choose Data Import Source

Click "Import Data From".

Step 4

Select Google Analytics (UA)

Select "Google Analytics (UA)" (1) to import your data from your Universal Analytics property and click "Continue" (2).

Step 5

Choose Transactions

Choose the correct UA account and choose all transactions (1). After you are done, click "Import and Continue" (2).

Step 6

Do the Same Again for Google Analytics 4

Start the process again from step 2, but this time choose "Google Analytics 4 properties"(1), then select Web (2), and click "Continue" (3).

Step 7

Select Purchase Event

Select "Purchase" event (1) and click "Import and Continue" (2).

Step 8

Change to Secondary Conversion

Lastly we will finish by marking these conversions as secondary conversions and choosing the attribution model. If you are unsure about how to change your conversion type, click here. And if you don't know about choosing your attributon models, you can follow this guide.