Google Ads Product Feed & Remarketing Validation

Teach yourself how to do a health check of your product feed & remarketing setup for Google Ads.

In this post, we will double-check your Google Ads Product Feed and Remarketing setup.

You need some pixels on your Shopify website to be able to properly run dynamic remarketing ads. These pixels are known as Global Site Tag, Gtag, or Google Ads remarketing pixels.

We will now double-check your remarketing pixels and cross compare them with your product feed. Make sure that the remarketing event you will control has been activated from the GTM container before.

Potential Causes:

  • You might be using different apps for your product feed and remarketing setup. Double-check your tool set. Most apps have product ID format settings in them.
  • There might be additional hard-coded pixels on your theme files that indicate the wrong product ID format.
  • Contact Analyzify’s support team if you are an existing Analyzify client. We can solve the problem by migrating your remarketing setup into our GTM container.
  • A mismatch may occur because some stores use product SKUs in their Product IDs. The data layers in the Analyzify container send the product ID as “shopify_country code_productid_variantid” with the events. If the ID of your products is SKU, you can get support by contacting our support team.
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