As Analyzify, we constantly try to improve ourselves to offer better tracking. This changelog page lists the latest updates and improvements to our powerful tracking and analytics tool. Here you will find a detailed breakdown of the new features and improvements in the latest version and the previous versions.
Analyzify v3.1
Here is what we present to you with Analyzify v3.1:
DataLayer Structure v3.1
- Enhanced header navigation click tracking.
- Improved tracking for dropdown changes (e.g., language, currency).
- Advanced tracking of accordion activity changes.
- Refined hero banner interaction tracking .
- Additional user parameters added.
- General code enhancements for better performance.
Google Tag Manager (GTM) v3.1
- Addition of segment tracking tags.
- Integration of new tags for detailed tracking of hero banner activity, currency changes, navigation activity, accordion activity, and stock status events.
- Implementation of new GA4 tags for comprehensive user interaction tracking.
- Optimization of tags for enhanced performance.
LightWeight v1.0
- Upgraded dynamic remarketing and conversion tracking code.
- Implementation of a new consent app.
- Introduction of new service integrations.
- Further code improvements for efficiency and reliability.
Analyzify v3(Alfa)
Here is what we present to you with Analyzify v3-Alfa:
- We've introduced a Lightweight Implementation Method that is a simplified 5-minute process without GTM . It's automatically updated, allowing you to quickly configure the settings you desire from the panel.
- We've added a One-Click Install & Uninstall feature to simplify the process and reduce complexity.
- We've updated the dashboard to allow you to view your key reports within the Analyzify dashboard , eliminating the need to log in to different platforms.
- You can troubleshoot your store’s data analytics integrations using our system and detect the problems with ease.
- Bugs have been fixed and performance has been improved.
Analyzify v3.0
Here is what we present to you with Analyzify v3:
- Bugs have been fixed and performance has been improved.
- Direct access to the data from GA4 and Google Ads has been added to the panel.
- Most critical reports and KPIs can now be viewed on one screen on the panel .
- Troubleshooting-focused reports for Google Ads, such as worst-performing keywords, locations, devices, etc. have been added to the panel.
- GA4 e-commerce funnels & custom reports have been added to the panel.
- A conversion Tracking Validation Report has been added to provide real-time status updates of your data collection (pixels) and notify you if anything is wrong or off.
Analyzify v2.4.2.
Here is what we present to you with Analyzify v2.4.2:
- The Google Ads purchase remarketing event tag 's default state has been updated.
- The Google Ads enhanced purchase conversion tag has been updated and set as the default, while the standard purchase conversion tag has been removed.
- The product ID format for Google Ads remarketing tags is now set automatically according to your choice on onboarding.
- Some of the the tags in GTM configured to run only once on the page.
- A custom JavaScript (cJS) code has been added for custom item ID usage.
- Handle parameters have been added.
Analyzify v2.4.1
Here is what we present to you with Analyzify v2.4.1:
dataLayer Structure v2.4.1
- Handle parameters for products and categories have been added.
- Order parameters into sh_info for purchase tracking have been added
- Bugs have been fixed and performance has been improved.
GTM v2.4.1
- Customer status parameters and a lookup table for status definitions have been added.
- A begin_checkout conversion tag and related parameters have been added for Ads.
- The form parameters have been updated.
Analyzify v2.4
Here is what we present to you with Analyzify v2.4:
dataLayer Structure v2.4.0:
- Tag structures and parameters have been improved.
- The dataLayer structure has been updated, and the bugs have been fixed.
- The Transaction ID field for Shopify express checkout has been updated.
- Add Shipping Info and Add Payment Info parameters have been added.
- Log function has been added for debugging.
- sha1 , sha256 variables have been added for customer email information (for ecommerce and other services).
- Add to wishlist tag has been added to GA4 - which lets stores using SWYM Wishlist Plus utilize it. Also, code improvements have been made so you can integrate other wishlist apps.
GTM - Standard & GDPR v2.4.0:
- Some improvements have been made to the existing Bing Ads tags.
- The add to cart tag has been added to existing Bing Ads tags.
- Purchase , add to cart , and view item tags for Snapchat have been added.
- Existing Pinterest tags have been improved.
- Existing Facebook (Meta) Pixel tags have been improved.
- The Contact tag has been added to the Facebook (Meta) Pixel tags.
- Klaviyo form event submissions can now be tracked, and the related form details can be sent to UA and GA4 as custom events.
- General improvements have been made to tag structures and parameters.
- GA4 Search , Add Shipping Info , and Add Payment Info tags have been added.
- GA4 event tags for Shopify login , register , newsletter , and contact form have been added.
- Presentment value , presentment currency , and currency rate variables have been added as options for multi-currency stores.
- Log function has been added for debugging.
- Hotjar and Microsoft Clarity have been included in the UX & behavioral analytics services supported.
- Twitter tags have been installed, which let you track PageView , Subscription , Lead , Add To Cart , Search , Add Payment Info , Begin Checkout , and Purchase events.
- The Exception tag has been added to let you detect JS errors on your website via GA4.
- New Ads remarketing tags and conversion tags have been added, with the enhanced conversion option made available for the Purchase event .
- Google Optimize base tag has been added.
Shopify Pixel v1.0:
- Shopify App Pixel Tracking has been added for GA4 (Alpha).
- Shopify Custom Pixel Tracking for Checkout Pages has been added for GA4, UA, and Facebook (Beta).
GTM - Server-Side Tagging v1.3.0:
- Old Universal Analytics tags have been removed.
- Universal Analytics events have been optimized to be managed with a single tag through the Server.
- Some improvements have been made to the existing Facebook (CAPI) Pixel tags.
- TikTok tags have been added in order to send the customer data by using the Tiktok Events API.
- The Pinterest and Klaviyo tag templates have been added for the base events, with the number of tags/events to be increased in the next versions.
Analyzify v2.3
Here is what we present to you with Analyzify v2.3:
Brand new data layer :
- Rewritten completely with Vanilla JavaScript and is now faster than ever,
- More accurate at add-to-cart and remove-from-cart tracking,
- New Settings Section: Easily configure Analyzify's data layer specific to your store,
- New dataLayer event: Cart View,
- Better multi-currency support,
- Better PageFly support.
Completely updated GTM container:
- New GA4 event: Cart View,
- New Klaviyo event: Email signup tracking for GA4,
- New integration option: Microsoft Clarity,
- New Configuration Variables : Easy to change product format ID setting for Google Ads remarketing events, Universal Analytics, and Google Analytics 4,
- Updated GA4 tags with new parameters,
- Cleaned-up and organized tags, triggers and variables.
New Feature:
- Real-time, on-site & fully-automatic validation for Analyzify, Google Analytics, Facebook, and Google Ads [BETA],
- Updated onboarding process according to user feedback & tests,
and many others.